The Levi Strauss Signature® brand launched in  April 2007 in Singapore  for value-conscious consumers. It provides these consumers with quality, affordable and fashionable casual wear and the trust from Levi Strauss & Co., which has brought to the world two iconic brands, the Levi’s® and Dockers® San Francisco.

The collection spans both denim and non-denim bottoms, shirts, skirts, jackets and complementary products such as caps, belts, bags and footwear for men and women